"…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm. To us, that means if your website has engagement objects on it, video or mp3… it is going to be received by the algorithm better and your site will actually have an opportunity to rank better."
-Bruce Clay, SEO Expert

Help your customers become more engaged in your website by presenting them with an option to view video content. Video is engaging, it is something for them to click on. It is much easier to consume a visual image than it is to read something.

Video is motivating to a potential customer, video of a product in action could double or triple the sale of that product. Is it motivating to see a two dimensional image or is it more motivating to see your product or service in action?