| What is the primary message you want to convey? |
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| Do you have any specific design elements in mind? |
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What type of interaction do you require?
(Contact form, Feedback, Info. Gathering) |
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| What image do you want your site to project, what should be “the look and feel”? |
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| Sites designed for the same target audience: |
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| Please list some examples of sites that you like. |
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| Sites I like the user interface or layout: |
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| Please list some competitor’s sites and what you like and dislike about them. |
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| Sites where I like the navigation: |
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| Please list some sites that you like in general/overall. Explain what you like and dislike. |
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| Sites where I like the color scheme: |
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| Sites where I like the branding or image: |
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| Please list sites that you do not like. Explain. |
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